Building Products for Humans using Artificial Intelligence

Hi, I'm Imasha! I'm a Product Manager with experience in AI, automation, and growth. With a background in engineering and experience in data analytics and user experience design, I enjoy solving complex problems with urgency and a customer-first approach.


Currently, I'm a Senior Product Manager at Podium, where I define product strategy and roadmap for multiple products, driving AI innovation, customer engagement, and revenue growth.


Outside of work, you'll find me traveling and soaking in new cultures. I also love cooking and trying out new recipes in the dream kitchen I designed and brought to life.

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Professional Work

Senior Product Manager  |  2022 - Present

AI Review Responses

Customer Problem

Podium's Reviews product helps businesses manage their online reputation by collecting and responding to customer reviews. However, businesses had to manually craft responses to custoemr reviews which is time-consuming.

Solution

In early 2023, I launched Podium's first AI-powered feature to generate personalized review responses.

Impact

  • 60% increase in review response rate
  • Increased customer satisfaction and retention

Senior Product Manager  |  2022 - Present

Automation Builder

Customer Problem

PPodium's Automation product enables businesses to streamline customer communication and automate routine tasks. The original automation builder was an eight-step, complex process that often left customers frustrated and reliant on support.

Solution

I led the development of a sleek, one-page automation builder, empowering customers to create automations effortlessly and independently.

Impact

  • 25% increase in activated automations
  • Increased customer satisfaction and retention

Product Manager  |  2018 - 2022

Google Signup for Business Trials

Business Problem

Dropbox Business offers free trials to help teams evaluate the product against their needs. However, the sign-up funnel had high friction, leading to low trial sign-up rates despite strong site traffic.

Solution

I streamlined the experience by introducing Google Single Sign-On to reduce friction and simplify the trial sign-up process.

Impact

  • 20% increase in business trial sign-ups, resulting in an $3.7M increase in annual revenue
  • Streamlined signup process for customers

Growth Engineer  |  2017 - 2018

Improved Donation Experience

Customer Problem

oYouCaring was a free fundraising platform where donors could voluntarily tip to support operations. However, the tipping process was hidden and unintuitive, leading to low engagement and user mistrust.

Solution

Through experimentation, I redesigned the tip selection to be transparent and user-friendly.

Impact

  • $1.9M increase in annual revenue
  • The reinvented tip experience was adopted by GoFundMe, which acquired YouCaring shortly after

Personal Projects

ChiDAES Canada

Nonprofit Website

Created an engaging website for a nonprofit, enhancing user experience and community involvement.

JP Parts International

Online Store

Launched an online store for used auto parts, enhancing the shopping experiences and driving more sales.

Let's Chat

Imasha Chaseendran

imasha.sem@gmail.com